A designer who presents themselves as a service provider lets the client set the rules of the game from the first meeting. One who presents an expertise keeps control of the brief and the fee. The difference is not a matter of vocabulary. It is strategic.

The Agence pour la promotion de la création industrielle (APCI) is one of France's leading design organizations. Its award, the France Design Impact Award, recognizes design projects each year that demonstrate economic, societal, and environmental impact.

In 2014, I translated and wrote the foreword for the French edition of Blair Enns’s manifesto, published under the French title Gagner sans idées gratuites – La stratégie commerciale gagnante du designer entrepreneur, by the association Moneydesign, in partnership with Alliance France design and APCI.

Yesterday I was at the Regional Chamber of the Social and Solidarity Economy of Centre-Val de Loire for an informal, exploratory conversation. One question kept surfacing: what truly connects ethical design to the solidarity economy?

"I built a violin — now it's up to you to play it." Copryce B2B is a design pricing tool built to support you, reassure you, and help you work more professionally. And above all, it will evolve with your feedback, your usage, and your needs.

I was invited to speak at the kick-off of the magnificent Luxembourg Design Festival on November 12, 2025, to discuss the genesis of the professional designer’s code of ethics created by the Alliance France Design. A meaningful symbol! During the event, I essentially said that “ethics is good for business.” After three inspiring days of festival and a festive Awards ceremony, I’d like to expand on that idea here.

From November 4 to 7, 2025, I was invited to speak at the Assises nationales des écoles d’art et de design(National Convention of Art and Design Schools), organized by ANdÉA and hosted by the Beaux-Arts de Marseille, representing the Alliance France Design. This event, marking the association’s 30th anniversary, gathered the entire French art and design education ecosystem around the theme “Tomorrow’s Art School: Horizon 2050.”