You designers, we call you the Value Explorers. NOT because you're searching for your value — you know it. But because you dare to venture WHERE others hesitate. Into the uncharted territories of innovation. Into the spaces where uncertainty meets opportunity. Where every project is a discovery, every negotiation an expedition.

You are those who look at the future and ask not “what if it doesn’t work?” but “what if this is exactly what should happen?” You are designers, you create solutions that transform the world.

When you design a sustainable object, you fight obsolescence. When you imagine eco-responsible packaging, you preserve ecosystems. When you organize a public space, you facilitate community living. When you create a campaign for a great cause, you mobilize consciousness. When you design for accessibility, you change lives.

Your work serves humanity, protects the environment, energizes the economy. You are Value Explorers. The unknown doesn’t frighten you. It electrifies you. You see territories to clear, opportunities to seize, innovations to deploy. But exploring requires trust. In your expertise. In your ability to negotiate. In the value you create.

The true value of design

Design has long been reduced to appearance. A veneer applied at the end of the process. That era is over. Modern design solves complex problems: environment, energy, health, society. It's a creative, multidisciplinary and humanistic process.

Yet many designers struggle to have this value recognized. They master their craft but feel helpless with commercial aspects. Estimating their value, understanding economic benchmarks, managing exploitation rights, negotiating with confidence: these skills can be learned.

The question isn't whether your design has value. It does. The question is: how to reveal it, quantify it, defend it?

Design, reindustrialization and social progress: the necessary alliance

Europe possesses a unique heritage. From the invention of great technical revolutions to the aesthetic movements that shaped modernity, our designers have combined innovation and responsibility. This tradition continues: our creations today marry sustainability and performance.

Today, Europe’s competitiveness also depends on design. Companies that integrate design from conception differentiate themselves. They create distinctive, desirable, sustainable products. They build their industrial sovereignty.

Local authorities and public institutions are also discovering the power of design. In healthcare, it humanizes care pathways and improves patient experience. In education, it rethinks learning environments to make them more inclusive. In sports, it designs equipment accessible to all. Public policies that integrate design gain efficiency and relevance. They place the user at the heart of their action. Design becomes a tool for social transformation.

European design possesses the codes, the expertise, the references. Design is an organizational science. Whether you work as a freelancer, in a team or integrated into business management, your role is to organize complexity to create value. But for this alliance to work, designers must fully valorize their strategic contribution.

Copryce: an ecosystem for Value Explorers

We’ve been supporting designers since 2008. More than 11,000 have trusted us. Today, Copryce deploys three complementary axes:

LAB: resources and community. Videos, interviews, articles. Experience feedback, analyses, reflections. A space where designers, entrepreneurs, educators and institutions build together the future of professional design.

B2B: the pricing tool. Estimates based on independent and objective market data. Calculation of exploitation rights. Benchmarks for 675 design examples, 10 disciplines, 121 countries. You remain master of your decisions. The tool inspires you.

TRAINING: education and pedagogy. Online training, partnerships with schools, personalized support. Because negotiation can be learned. Because the best creators shouldn’t have to choose between their art and their economic viability.

Augmented intelligence serving humanity

AI is transforming our professions. We see it as an amplifier. It excels in analysis, trend detection, optimization. It frees you from tedious calculations. But invention is born from lived experiences, emotions, a personal vision. AI imitates and recombines. Only you create.

Copryce embodies this alliance between your emotional intelligence and AI's analytical power. The tool gives you wings. You choose where to fly.

An ethic that differentiates you

Professional ethics isn’t a constraint. It’s a strategic advantage. It differentiates you. It attracts the right clients. It naturally filters toxic projects, free ideas, unacceptable conditions.

Your ethic benefits everyone. You, your clients, users, society. Your work has meaning. It must serve humanity and the collective.

The call

If you’re a design entrepreneur, freelancer or agency, you know those moments when creative passion meets economic realities. Where you doubt your legitimacy to refuse a project that doesn’t suit you.

If you're a design student, you're developing your creative expertise. But mastering your art isn't enough. You must also understand how to live from it with dignity, build a sustainable career.

You’re not alone. There is a way. Copryce isn’t just a tool. It’s a movement. The movement of designers who refuse to undersell their talent, who embrace their strategic value, who build their prosperity without sacrificing their ethics.

Value Explorers don’t beg for opportunities. They create them. They don't suffer market prices. They influence them. They don't see negotiation as a confrontation but as a conversation between professionals.

You’re already an exceptional creator. Become a prosperous entrepreneur, become a Value Explorer.

The unknown awaits you. Transform it into opportunities.