Our team

The founders

François Caspar

President & Visionary
Message designer for 35 years and co-founder of Alliance France Design. François revolutionized the profession in France with innovations such as the Calkulator, the Charter for public design contracts, the Code of Ethics, and access to social security and professional training for all independent designers. His international network spans 40 countries. In tribute to Jean Zay, thinker of modern copyright, he directed the Festival Cannes 1939 in Orléans. Honorary member of Alliance France Design.
Expertise: Strategic vision • Design valuation • International networks • Design • Copyright
Photo © Christian Chamourat
Axel Crété

Chief Technology Officer (CTO)
Senior web developer with 20+ years of experience, first at Télérama then for LVMH, SNCF, Total. Team Leader at Septeo Solutions Proptech, Axel masters modern architectures and agile methodologies. He has been developing the Calkulator since 2008, in tune with the design environment, and oversees the technical evolution of the B2B tool.
Expertise: Laravel & Symfony • Microservices architectures • Docker & Kubernetes • Tech leadership
Brigitte Borja de Mozota

PhD in Management Sciences and pioneer of design management. Researcher since 1981, Associate Professor HDR at University Paris X until 2012, Life Fellow of the Design Management Institute of Boston. Co-founder of the European Academy of Design (1993) and ARD (2006), author of Design Management (translated into 10 languages), founded the consultancy Designence® in 2013, whose model is an international reference. Co-founded Copryce in 2025 to make her research on design value and ROI actionable. Honorary member of Alliance France Design.
Expertise: Economic valuation • Impact metrics • Design strategy • Innovation • Design competencies • International network
Alain Frei

Chief Financial Officer
Specialist in supporting creative professionals for 40 years. Founder of Créartist in 1997, Alain has perfect knowledge of administrative management, tax and social issues for designers. He has advised all French designer unions. Honorary member of Alliance France Design.
Expertise: Administrative management • Tax for creatives • Financial strategy • Legal compliance
Photo © Christian Chamourat

Associate Consultants

Pascal Mandin

Marketing & Sales Strategy
Graduate of two master's degrees from ISC, IGS, and EFAP, project director with over 20 years of experience in the cultural sector, festival creation and management, structure leadership. He has developed solid expertise in marketing and business development. Co-organizer of the Festival Cannes 1939 with François, he is in charge of Copryce's strategic and operational marketing.
Expertise: Strategy, Marketing • Development • Private and institutional partnerships • Event management • Major projects
Photo © Christian Chamourat
Sophia Furman

Strategic Alliances & Marketplace
Polyglot – 9 languages! – passionate about innovation, with an educational background in the USA and Germany, holding a Master's degree from the Institut d'Études Européennes in Paris and export sales training in Stockholm. In Sweden, France, China, Switzerland, and Poland, she has gained 25 years of international experience in marketing and corporate communication with Absolut Vodka and Chivas Regal. She has been Chief Strategy Officer at InProcess Innovation Agency, director of international relations for the Festival Cannes 1939 in Orléans, and multilingual editor for the Internet Society in Geneva.
Expertise: International marketing • Public relations • Multilingual strategy • Event management
Matthieu Ferry

Digital Innovation & AI, Think Tank
Triple expertise: DEA in Computer Science, Magistère in Mathematics, and Master's in Clinical Psychology. Entrepreneur (CEO of a SaaS startup in the FAST 50 rankings), he is now a digital clinical psychologist and AI thinker. Expertise in AI integration and emerging technologies, development of SaaS solutions, expert in digital transformation, complex project management, he possesses deep understanding of user behaviors and organizational change. He leads a Think Tank on AI and design with François.
Expertise: AI integration • SaaS solutions • Digital transformation • User behaviors
Zoé Caspar

Digital Design & Community
29-year-old multimedia designer, trained at École Multimédia and in landscape design. Expertise in digital art direction, 3D modeling, and recently trained in AI, automation, and NoCode. Community manager for the Panthéon Business Club and Investisseurs 3.0, she brings a young perspective and the communication codes of Generation Y and Z designers.
Expertise: Multimedia creation • Community management • AI & NoCode • Adobe Suite & CAD

The origins of Copryce®

The idea of creating an online tool to help designers was born in 2005 in Oslo, following the general meeting of the Bureau of European Design Associations (BEDA), during a discussion between representatives of the Alliance France Design (AFD), the Alliance of German Designers (AGD), Design Luxembourg, and the Union of Designers in Belgium (UDB). In order to implement a project that complied with European free competition rules, the Moneydesign association was founded in 2006 by François Caspar, designer, former vice-president of the Syndicat national des graphistes (National Union of Graphic Designers) in 2000 and 2001, and co-founder of Alliance France Design in 2003. The association draws on the combined expertise of designers, tax specialists, and lawyers with over thirty years of experience. A first version of the guide was published in 2008 under the name Calkulator.

In 2024, the association’s economic model no longer allowed the tool to evolve. In 2025, after four versions and 17 years of operation, the Moneydesign association ceased its activity in favor of Copryce® SAS, and Calkulator became Copryce B2B, foreshadowing a mobile application.

A proven synergy

This team is no stranger to collaboration: François and Axel have been working together since 2003, Brigitte, Matthieu, and François have been sharing their expertise since 2006, Alain has been supporting François since 1994. In 2019, François, Pascal, and Sophia joined forces to organize Festival Cannes 1939 in Orléans (32,000 entries). As for Zoé, she has already made her mark. Today they unite to build Copryce together across Europe.