Our Team

President & Visionary (CEO)

Message designer for 35 years and co-founder of Alliance France Design. François revolutionised the profession in France with innovations such as Calkulator, the Public Design Procurement Charter, the Code of Ethics and access to social security for all independent designers. His international network spans 40 countries. In tribute to Jean Zay, thinker of modern copyright law, he directed the Festival Cannes 1939.

Expertise: Strategic vision • Design valorisation • International networks • Copyright.

Photo © Christian Chamourat

Chief Technology Officer (CTO)

Senior web developer with 20+ years of experience, first at Télérama then for LVMH, SNCF, Total. Team Leader at Septeo Solutions Proptech, Axel masters modern architectures and agile methodologies. He has been developing Calkulator since 2008, in tune with the design environment, he oversees the technical evolution of the B2B tool.

Expertise: Laravel & Symfony • Microservices architectures • Docker & Kubernetes • Tech leadership

Design Management & ROI

PhD in Management Sciences and pioneer of design management in France. Her Designence® and Designomics models are international references. Author of Design Management (translated into 10 languages), she collaborated with the Design Management Institute in Boston. Honorary member of Alliance France Design, she transformed the way companies value design.

Expertise: Economic valorisation • Impact metrics • Design strategy • International network.

Chief Financial Officer (CFO)

Specialist in supporting creators for 40 years. Founder of Artaga (1983) then Creartist (1997), Alain has perfect knowledge of the tax and social issues facing designers. Honorary member of Alliance France Design, he has advised all French designer unions.

Expertise: Administrative management • Creator taxation • Financial strategy • Legal compliance.

Marketing & Sales Strategy

Graduate of two masters degrees, ISC and IGS, Project Director with 30 years of experience in multi-site management. Expert in marketing and business development, he has led structures such as Nièvre Attractive and Arzon Événements. Co-organiser of Festival Cannes 1939. In charge of strategic and operational marketing for Copryce®.

Expertise: Strategy, Marketing • Development • Partnerships • Event creation and production • Major projects • Brand strategy.

Photo © Christian Chamourat

Strategic Alliances & Marketplace

Multilingual professional — 9 languages — with 25 years of international experience. Chief Strategy Officer at InProcess Innovation Agency, PR coordinator for Absolut Vodka and Chivas Regal, she has worked in France, China, USA, Poland and Sweden. Recently multilingual editor for the Internet Society in Geneva.

Expertise: International marketing • Public relations • Multilingual strategy • Events.

Digital Innovation & AI

Unique triple expertise: DEA Computer Science, Magistère Mathematics and Master's in Clinical Psychology. Entrepreneur (CEO of a SaaS start-up in the FAST 50 ranking), he is now a digital clinical psychologist and AI thinker. With François, he has been running a Think Tank on AI in design since 2023.

Expertise: AI integration • SaaS solutions • Digital transformation • User behaviour

Digital Design & Community

29-year-old multimedia designer, trained at École Multimédia and in landscape design. Expertise in digital art direction, 3D modelling and recently trained in AI, automation and NoCode. Community manager for Panthéon Business Club and Investisseurs 3.0, she brings a young perspective and the communication codes of Gen Y and Z designers.

Expertise: Multimedia creation • Community management • AI & NoCode • Adobe Suite & CAD