Copryce B2B: inspired by designers, to inspire designers

11 Feb

The violin I made for you to play your own score

Adrian Frutiger, the Swiss typeface designer, liked to say: "I make the violin. It's up to you to play it." Copryce B2B is a design pricing tool — something like that violin. It's yours. An evolution of Calkulator, it was built to accompany you the way you asked: streamlined, versatile, with flexible, commitment-free subscriptions. And above all, it will evolve with your feedback, your usage and your needs. As you know, a tool improves when it's used and shaped by the people who work with it.

Ray and Charles Eames reminded us that "the details are not the details. They make the design." Whether graphic, product or spatial, design takes on meaning through use. In the same way, Copryce B2B doesn't just give you pricing simulations: it offers a methodology to structure your approach, reassure your clients and position yourself as a confident, legitimate professional.

1. A tool to turn uncertainty into confidence

Milton Glaser declared that “Art is Work.” Erik Spiekermann described himself as "a typographer and a manager." With Copryce B2B, you're no longer just selling a service — you're presenting a clear, well-argued process. In a client meeting, showing an estimate grounded in market data and a transparent methodology changes everything:

For you: no more doubts about whether your rates are justified. Your proposals rest on objective references (675 examples, 121 countries, 5 professional profiles), and that confidence shows.

For your clients: they see a professional, rational approach, tailored to their specific needs.

2. Professionalising your practice also means reassuring your client

Lella and Massimo Vignelli saw design as a system: "If you can design one thing, you can design everything." Copryce B2B lets you:

Present fixed-fee proposals rather than hourly breakdowns, which simplifies understanding and foregrounds your expertise.
Integrate copyright royalties as a share in the outcome, making the full value of your creative work transparent.
Adapt your rates to the specifics of each project and market, openly and honestly.

When you open Copryce B2B directly in a client meeting, your methodology becomes shared. You show that your pricing isn't arbitrary — it's considered and equitable.

3. Copyright: straightforward to explain and to include

Philippe Starck puts it plainly: “You don't get rich from fees — but with royalties, anything is possible. I never give up my intellectual property.” Copyright is often a headache for designers and their clients alike. "How do you justify a royalty? How do you explain a licensing flat fee?" With Copryce B2B, the answer is clear:

Pre-calculated copyright flat fees, adapted to each project and market.
Payment schedules to spread costs and put the client at ease.
A transparent methodology: you show clients that these rights aren't a "hidden tax" but a fair recognition of your creative work.

In a meeting, present these elements as an opportunity for the client — for example:

For graphic design: "You're not just paying for a logo — you're paying for an identity that will work for you."

For product design: "You're not just paying for a package — you're paying for a sales tool that will stand out on the shelf."

For spatial design: "You're not just paying for a fit-out — you're paying for a space that will improve your customers' experience and your teams' productivity."

4. Europe: a market to explore and boost your local activity

When your local market feels saturated, why not look further? Copryce B2B lets you:

Compare your rates with those from 121 countries, including all of Europe.
Adapt your offers to local specifics (budgets, expectations, copyright frameworks).
Attract international clients by demonstrating a professional, flexible approach.

Le Corbusier declared: "Space is the absolute luxury." With Copryce B2B, Europe becomes your playing field. A local market that feels too competitive? Look beyond your borders: the tool gives you everything you need to position yourself confidently in new territories.

5. Artificial intelligence at the service of your profession: the mobile app project

Today, Copryce B2B draws on 675 real design project examples collected over 16 years. Tomorrow, with the development of our mobile app, this database will become significantly more powerful through AI fine-tuning — trained on our professional dataset, built from 17 years of on-the-ground experience.

How will it work? With the mobile app, every pricing simulation you create, every project you save, will enrich our database (anonymously and only with your consent). This body of data will train our AI to:

Learn from Copryce's specialist database — far more relevant than the broad, diffuse ocean of general web data.
Understand the specifics of each design discipline: a graphic designer doesn't work the way a spatial designer does, and Copryce will know that.
Refine recommendations based on your profile, your experience and your geographic market.
Anticipate pricing trends by analysing the evolution of professional practices across Europe.
Personalise arguments to help you justify your rates to clients.

An AI trained by designers, for designers

With the mobile app, continuous learning will be at the heart of Copryce. The more you use it, the more precise and relevant the tool will become for your specific practice. This AI won't replace your expertise — it will amplify it, drawing on the reality of the field: thousands of designers like you.

Saul Bass wrote: "A logo is not a design. A logo is the least important part of a brand. It's the whole company telling its story." In the same way, our future AI will draw its strength from your practice, your feedback and your daily use.

6. A collaborative tool for freelancers and agencies

Whether you work independently or lead a team, Copryce B2B adapts:

Freelancers: explore rates by experience level and discipline, and adjust them to match your goals.

Agencies: the TEAM subscription enables collaborative, multi-disciplinary work, with the ability to save and edit projects in multiple sessions.

7. A lever for smoother client relationships

Paula Scher reminds us that “Design is the art of planning, and it is the art of making things possible” and Paul Rand observed: "Design is the silent ambassador of your brand." Copryce B2B acts on that principle every day:

It demystifies pricing: your clients better understand what they're paying for.
It eases negotiation: by grounding the discussion in data, you shift the conversation away from price and back to the project and what it means.
It reinforces your credibility: a proposal built with Copryce B2B becomes a mark of professionalism.

8. The Copryce ecosystem: beyond the price, exploring the value of design

Copryce goes beyond pricing. It's a complete ecosystem built around two complementary pillars:

Copryce B2B: professional pricing The tool you know — turning uncertainty into confidence and helping you make the most of your work through pricing simulations grounded in real data.

Copryce Lab: the first platform for exploring the value of design Because the value of design is never reducible to a number, Copryce Lab takes you beyond figures through two complementary formats:

Covisions — Expert perspectives Video interviews that give the floor to voices from very different horizons: designers, lawyers, researchers, psychologists, school directors and incubator managers. Each brings their own reading of design value — its economic, legal, educational and social dimensions. These conversations feed your thinking and strengthen your arguments with clients.

Coblog — A space for collective expression A place where experts share their convictions, their experience and their tools for articulating the value of design. Because that value is built collectively, it needs multiple voices, debate and exchange. The Coblog is your platform for contributing to that shared construction.

Together, Copryce B2B and Copryce Lab form an ecosystem where price meets meaning, where method meets inspiration, where every designer finds the resources to valorise their profession in all its dimensions.

Conclusion: your turn — and help Copryce grow

"I just make the right bricks," Frutiger also said, "and designers build with them." Copryce B2B is your brick. Use it in client meetings, share your feedback, and help us improve it.

With the mobile app to come, every simulation you run will feed the AI that will, in turn, serve you better. It's a virtuous circle: inspired by designers, to inspire designers.

Michaël Amzalag and Mathias Augustyniak — M/M (Paris) — put it well: "design is a dialogue." Copryce B2B is your partner for entering that dialogue with confidence and professionalism.

François Caspar, founder of Copryce

👉 Drawing on 17 years of experience and the trust of 11,000 designers through Calkulator — discover Copryce B2B and turn every proposal into an opportunity to demonstrate the value of your expertise.