A space for our experts to express themselves in writing: their convictions and experiences explain the value of design—because it is built collectively.
AI doesn't replace the designer, it reveals them
Photography didn't kill painting. The personal computer didn't kill design — it transformed it, expanded it, and ultimately clarified what a trained designer could do with these tools. Every technical revolution in creative fields follows the same arc: anxiety, redistribution of tasks, then the revelation of what human expertise produces that the machine — itself produced by humans — cannot produce alone.